How Best Buy is holding its own in an Amazon world, ‘Beware of the kinks’: Confessions of an ad buyer swindled by fraudsters, Millennial pink: A timeline for the color that refuses to fade,
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Brands and agencies are getting the sense that Amazon will go all-in on advertising. Amazon has pledged to become an "ad platform leader" for advertisers that provides "best-in-class service."
Best Buy's net income increased from a loss of $433 million in fiscal year 2013 to a $1.2 billion profit in fiscal year 2017. Here's what the retailer did to orchestrate its turnaround in a world Amazon increasingly dominates.
"[Fraud is] definitely happening, but we aren't living in some kind of advertising war zone." In the latest installment of our Confessions series, an ad buyer talks about cleaning up the mess left by scammers.
From clothes to food, millennial pink is everywhere. Although the term "millennial pink" may have been coined around 2016, the color isn't new. Here's how the hue has evolved since the 1950s.
HuffPost decided to shift the focus of its Facebook Messenger bot, which was created to keep readers updated on Donald Trump, because it wasn't getting enough engagement. Now, editor-in-chief Lydia Polgreen is curating the articles the bot shares.
For all that publishers have done to tailor their advertising game plans for mobile apps, it's shocking that many of them are still combatting in-app inventory quality issues with the same strategies they use in desktop advertising. Though brand safety, viewability and fraud are problematic for both desktop and mobile publishers, these problems materialize in different ways depending on the channel and app quality concerns need their own solutions. Sponsored content by Open X
This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO.
With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic.
