Advertising advice for marketing leadership

Advertising advice for marketing leadership Best practices on agency strategy, budget optimization, and Supplier Relationship Management (SRM)

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ClickZ Daily: November 17, 2021

Good morning! CMOs often ask, “What is the ideal number of agencies we need?” Strategy and leadership style can heavily impact a brand’s advertising and agency ecosystem. ClickZ advisory board member and international bestselling author, Bruno Gralpois answers the most asked questions by leaders about their agency roster.

Advertising & Promotion Aligning your agency roster to your advertising model Bruno Gralpois An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read more

Content Marketing How brands can make their content brainstorms more effective Melanie Deziel Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read more Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing Neal Schaffer Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creators Read more Customer behaviour Pin down your holiday season strategy like a boss Jenna Landi Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read more Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development Elizabeth Roscoe Read more

Featured Tech Talk

MarketMuse MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more

Featured Reports

Digital Advertising Magic Quadrant for DXP A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now Digital Transformation Introducing the Interactive Voice Experience An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now

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