Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising.
| Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising. Additional coverage: U.S.-based Court Avenue has put its own spin on creating a network while inverting the holding-company model. Digiday caught up with Kenny Tomlin, Court Avenue’s co-founder and partner, in this week's Digiday+ Media Buying Briefing. Last fall, DTC shaving brand Harry’s grew its in-house capabilities, adding an in-house studio with a full-time in-house photographer to its staff. Harry’s, founded in 2012, has had an in-house creative team since its inception. In conversation with Digiday, BuzzFeed COO Baelser talks about how the company's merger with Complex Networks gives the joint company the grounding necessary to handle a possible recession. The acquisition of Trump's media company faces legal hurdles, Meta redesigns its digital payment service, Netflix makes more moves toward ad-based subscriptions and more in this week's Digiday DealBook. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Brands are investing in first-party data to keep consumer connections intact but may require partners to help in this effort. Sponsored by Publishers Clearing House. Download this new report to learn how agencies are approaching data-informed personalization as they move toward a cookieless future. Sponsored by Resonate. | | |
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