In the wake of rising interest rates since March 2022, cash has experienced a resurgence as an asset class. A study by Wealth Management IQ and Flourish reveals a growing recognition among advisors of cash's potential. However, there's a gap in providing tailored solutions, with advisors underestimating clients' cash holdings. Clients are interested in competitive yield cash accounts, presenting advisors with opportunities to enhance returns.

The report highlights:

Cash's resurgence as an asset class, driven by rising interest rates since March 2022.
High-net-worth clients hold more cash than advisors estimate.
Advisors recognize the gap between perceiving cash advising as their responsibility and offering specific cash management solutions to clients.