Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Fairplay leads calls for FTV investigation based on critical Adalytics report. | | |
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howdy! | | | | | Turns out YouTube is Gen Z’s favorite social media app – and it is dominating the gaming space. | | |
| | | | | Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers. | | |
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howdy! | | | | | The social media platforms have had a wild ride this year so far. | | |
| | | | | Ad tech stacks often fail to provide interoperable components out of the box, which means more complexity, less flexibility and lost time for agencies. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at why YouTube Shorts’ and TikTok’s affiliate commerce programs for creators may fare better than past efforts from the likes of Instagram. | | |
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| | | | | While business-to-business and business-to-consumer advertising methods are different for a reason, there are aspects of B2C that B2B marketers can — and should — leverage, such as spotlighting promises rather than features alone. | | |
howdy! | | | | | The partnership, announced today, is part of a bigger push by the brand to build out its metaverse presence. | | |
howdy! | | | | | The partnership, announced today, is part of a bigger push by the brand to build out its metaverse presence. | | |
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