| | | | | Adweek’s Digital Hot List: 2017’s Buzziest Apps, Gadgets, Startups and More Talkspace, Musical.ly and even @RealDonaldTrump made the cut By Adweek Staff The heat coming off our picks for the 2017 Digital Hot List would be enough to melt the snow of a March Nor'easter. Lilly Singh, our Digital Creator of the Year, is almost the anti-PewDiePie--just as funny and entertaining, but not likely to offend. In fact, as Reporter Lauren Johnson explains, Singh's a brand magnet...
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| | | | | | | | Why the Success of Marketing 3.0 Will Be Driven by Design Customer-focused capabilities will help brands stand out By Erik Kiaer The digital revolution has exploded over the last 20 years, and it's created an incredibly interesting irony: The impact technology has on how products are planned, produced and promoted seems to be growing smaller, not bigger. Erik Kiaer Illustration by Alex Fine That may sound crazy, but stay with me here. For most of history,...
Read more » | | Infographic: Who Is the Millennial Female Micro Influencer? And how brands can effectively leverage her social media power By Emma Bazilian From Ariana to Zendaya, we're all familiar with the names of Instagram's top millennial female influencers. But the social platform is also home to a huge number of of "micro influencers," or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed--and emulated--by their dedicated fans. To...
Read more » | | Brands Are Digging Into GIF Data to Understand Consumer Behavior Tenor breaks down the art of looping videos By Lauren Johnson GIFs are more than just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers are also starting to dissect viral, silly GIFs to better understand how people use them as a form of communication. While busily working to build buzzy content, marketers are cranking out dozens...
Read more » | | | | | This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat Hornbach's latest gem By Angela Natividad There's a weird pleasure that always comes from watching a new ad from German home improvement store Hornbach, and this time is no different. The delightfully titled "Regret Nothing. About the Grandeur in Failure" tells you (almost) everything you need to know, but an added element of unhinged insanity burrows under your skin over its...
Read more » | | Showtime Gives Twin Peaks Fans Exactly What They Want at SXSW Including coffee, doughnuts and FBI special agent Dale Cooper By Charles Goetz South by Southwest in Austin, Texas, continues to roll on as the festival switches over from Interactive to Music later in the week, and while some brands pack up their activations, others are just getting started. Showtime has decided to focus on SXSW Music attendees when it comes to promoting its new show, the highly...
Read more » | | Wanderbrief, Letting Freelancers Trade Creative Talent for Travel Opportunities, Is Taking Off Globally Brands like Porsche, Adobe and Heineken are signing on By Christine Birkner Over the past year, several companies and thousands of freelancers have signed on to a project aimed at helping both groups broaden their horizons, with marketers getting access to global talent while creatives get to travel the world. Wanderbrief is a creative network startup that lets writers, designers, videographers and photographers submit their portfolios to...
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