After 46 Years, Mountain Dew Splits From BBDO

Decision followed a closed Omnicom review

David Fischer will serve in the role for one year

For a trillion-dollar brand, simplicity is key

Brand unveils new tagline: 'Chew On It'

From Us and Captain Marvel to Rocketman and John Wick 3

TBWA\Chiat\Day worked with director Lance Accord on Travelers first brand campaign since 2015

The idea has already won a gold innovation award from El Ojo de Iberoamérica