| | | | | After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means The skateboarding term is now the definition of individualism By Robert Klara If you happened to catch the 2001 film Dogtown and Z-Boys, you might remember the story of how a bunch of ragtag teens in Venice, Calif., would expropriate neglected backyard swimming pools, then drain the water out so they could have a nice cement bowl to skateboard in. "Riding" the pool meant carving paths across...
Read more » | | | | | | Promoted Content by Convertro | | |
| | | | | | | | Hulk Hogan Returns to Advertising in This Daft Spot for a Dutch Insurance Company Eat your vitamins and say your prayers! By David Gianatasio Whatcha gonna do when the Hulkster runs wild on you?! Last year, Hulk Hogan helped put Gawker down for the count. Now, the former WWE icon--real name: Terry Bollea--steals the show from a purse snatcher in a wild new commercial for Dutch insurance company Centraal Beheer. Created by DDB & Tribal Worldwide Amsterdam, this is...
Read more » | | 6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through Purging the proxies and adopting more relevant common currencies By Konrad Feldman Every business leader sets goals and structures incentives against these goals. Incentives are powerful motivators. They can also have unintended consequences. Marketers care about incremental outcomes--sales and brand metrics. At the campaign level, A/B tests can assess incrementality, but cost and complexity preclude them as a general solution for every campaign. So, advertisers use proxies...
Read more » | | Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey The Road Through Warroad: Hockeytown USA airs on NBC Sports Network tonight By Robert Klara If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There's no pick-up location anywhere near the place. That said, there's a great deal of Enterprise Rent-a-Car in the heart and soul of the tiny Midwestern town, as NBC Sports Network viewers will find...
Read more » | | | | | HP Is Advertising Its Real, Modern Printers on This Fake, Awkward ’80s Computer Show HP PageWide is indeed superior to dot matrix By T.L. Stanley It's a fine line between effective '80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing. This new HP video, dubbed "Computer Show," hits the sweet spot perfectly with its recreation of a Reagan-era public access show...
Read more » | | Art vs. Advertising: Giants From Both Sides Do Battle Over Who Has More Masterpieces in MoMA AICP pits Van Gogh vs. Credle, Koons vs. Kling, Cezanne vs. Graf By Tim Nudd One of the perks of winning at the AICP Awards is that your ad goes into the archives of the Department of Film at the Museum of Modern Art. This brings a new level of bragging rights to advertising creatives, whose work doesn't too often reside next to masterful fine art. The call for entries...
Read more » | | 72andSunny Veterans Hope to Pack a Creative Punch With a New Agency Called Haymaker Jay Kamath and Matt Johnson have opened up shop in Los Angeles By Erik Oster 72andSunny veterans Jay Kamath and Matt Johnson launched a new creative agency in Los Angeles called Haymaker, which officially opened at the beginning of February. Kamath is the agency's chief creative officer, while Johnson serves as its chief strategy officer. Kamath most recently spent two months as a freelance creative director with Facebook. Before that,...
Read more » | | | | |
| You must be a Advertising & Agency Daily fan, because you're currently subscribed to the Advertising & Agency Daily Newsletter as To update your newsletter preferences, .
If you want to unsubscribe as a Advertising & Agency Daily fan (and miss out), . Adweek, 825 8th Avenue 29th Floor, New York, NY 10019
| |
|
