The Apple ATT backlash has arrived. Additional coverage: Other things to know about - Recognize the up-and-coming leaders in your company with the Future Leader Awards. This year's new categories include AI Strategy Leader, Omnichannel Strategy Leader and more. Enter by April 11 to be considered.
- As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency. Sponsored by Experian.
- Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI. Sponsored by Pathlabs.
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| Top Stories |  | | Ivy Liu |
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| | | | | The Apple ATT backlash has arrived. | | |
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howdy! | | | | | Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators. | | |
| | | | | Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. | | |
howdy! | | | | | Monks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar. | | |
| | | | | A new survey of nearly 2,000 teens reveals how Gen Z and Gen Alpha perceive trendy brand content and the missteps some brands make. The report outlines why some trends resonate, the role of authenticity and how to avoid the pitfalls of trying too hard. | | |
howdy! | | | | | Is (part of) Google preparing to ‘go it alone?’ | | |
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| | | | | Biddable CTV is particularly advantageous for independent agencies, opening doors for up-and-coming, high-quality brands previously locked out of TV advertising. Biddable marketplaces allow independent agencies to optimize campaigns in real time and achieve performance goals more effectively. | | |
howdy! | | | | | This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5 deadline is more calm and confident. | | |
howdy! | | | | | The deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies. | | |
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