More personal information than ever is being harvested for a new crop of identifiers that can be passed like cookies throughout the ad tech supply chain.
| For years, privacy advocates argued that data collection and sharing among countless hidden ad tech intermediaries, via third-party cookies, was a privacy invasion. Now the digital ad industry is gravitating toward replacements that some in the privacy community consider even more invasive. today, more personal information than ever is being harvested for a new crop of identifiers that can be passed like cookies throughout the ad tech supply chain. Some require email addresses or phone numbers — first-party data — to work. Read more below. Tech firms are looking to protect privacy better than third-party cookies by transforming emails into encrypted strings of numbers and letters, creating pseudonymous IDs. Like any trend, the ad industry’s pivot to privacy revolves around a set of terms that are often misunderstood. Here's a look at the ones you should know. Countries are launching "digital nomad visas" in the hopes of replacing tourists with remote workers. For Digiday+ members, media agency has taken on several digital-first clients in part to balance out a heavy load of travel clients that went silent amidst the corona crisis. The latest edition in the Confessions series reveals a perkless, remote, Zoom clogged reality that has led some agency employees to reconsider their commitment to the business. Facebook Shops was introduced as a tool for small businesses to sell products directly inside Facebook, but some larger brands are benefiting as well. Good Housekeeping is testing what a membership model looks like in conjunction with a subscription product. Other things to know about Next week: Hear from NFL vp of gaming, eSports and partnerships Rachel Hoagland, PepsiCo head of gaming and eSports Paul Mascali and more at the Digiday Gaming Advertising Forum. Register for free here. Publishers: Take this new survey and tell us how you’re approaching audience addressability and the targeting challenges posed by a post-cookie environment. Sponsored by PubMatic. Watch this episode of Question of the Day to hear how Dotdash used data to identify and react to sweeping changes, creating and delivering content to audiences during a year of quarantine. Sponsored by Connatix. | | |
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