Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs' understanding of brands search and social efforts. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts. | | |
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howdy! | | | | | After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline. | | |
| | | | | For savvy publishers, audience data is the foundation for long-term revenue, activated by personalization and automation via owned channels. | | |
howdy! | | | | | Cluely launched a narrative before it launched a tool. And somehow, it’s working. | | |
| | | | | Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in real-time. | | |
howdy! | | | | | Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem. | | |
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| | | | | By applying intelligence at the SSP level, sell-side decisioning allows publishers to optimize the value of their ad inventory before a bid is even made. For marketers, it means higher-quality, campaign-aligned, readily available supply. | | |
howdy! | | | | | Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers. | | |
howdy! | | | | | An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities. | | |
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