Agencies are adjusting as brands bring more of their marketing in-house. One winner: agencies that can accommodate project-based work. "We have to look at it as a positive and adjust," said one agency executive.
"Facebook is a gigantic business, and gigantic businesses have big responsibilities to the world." NBCUniversal CEO Steve Burke is the latest media executive to suggest that Facebook be regulated in the wake of the Cambridge Analytica scandal.
On the latest episode of the Digiday Podcast, Recode's Kara Swisher says Facebook only "pretends to care" about the media. "I don't think [Facebook] was ever going out with the media. The media thought so. AOL did the same thing. They were courting the media, and then they weren't because their business changed. In Facebook's case, they needed the media to make that news feed more interesting. Turns out, media is messy, and they can't figure out a monetization strategy."
Only 13 percent of media-buying executives in a Digiday survey said they believe artificial intelligence will replace media buyers. Subscribe to Digiday+ to learn what concerns them more than AI.
In a new Confession, a media executive sounds off on agencies: "A lot of times they need to put things into a spreadsheet, to say, "Here are the impressions, here's the reach." Often their models are built to deliver eyeballs at scale and to find the highest value CPMs available."
From Tearsheet: Top marketers at big financial institutions are becoming the most vocal people demanding change in marketing.
The latest version of our weekly Digiday Video Briefing just went out. This week's edition examined why Netflix is taking a closer look at news programming. Find out the info exclusively in this weekly email from Digiday senior reporter Sahil Patel.
