Agencies sprint to keep up with commerce media

Also: Why ad spending is doing just fine ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all.

May 01, 2023

Commerce media grows more dominant by the year, forcing media agencies to keep pace with change A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all. Additional coverage: Advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022. In April 2022, BuzzFeed Inc. reorganized its business team to have the staffers who helped HuffPost reach profitability in 2021 do the same for BuzzFeed News. But its time was cut short. We looked into why. Known's Chief Media Officer Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies. More in this Digiday+ Media Buying Briefing. When CLG announced its acquisition by NRG, many observers heralded the news as yet another sign of the imminent collapse of the esports industry. But esports industry executives believe the doom and gloom is overblown. Digiday talked with NFL CMO Tim Ellis to learn more about what the league intends to do to continue to attract and retain Gen Z viewers beyond the NFL Draft. A group of five leading gaming influencers announced "Project V," a custom Fortnite Creative game featuring unique game mechanics and quests connected to each creator's brand and fandom. Other things to know about Is your company a great place to work? Enter the WorkLife 50, WorkLife’s annual list of the best companies to work for in 2023. Submit by May 12 to receive the best rate on entries. Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages. Sponsored by Spotify Advertising. For a personalized customer experience that drives revenue, brands are implementing tech stacks that unify customer insights. Sponsored by Treasure Data. Top Stories Ivy Liu Content & Commerce Commerce media grows more dominant by the year, forcing media agencies to keep pace with change A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all. howdy! Navigating Economic Instability What downturn? In real terms, ad spending is doing just fine Advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022. Sponsored by Al Jazeera Media Network Why keyword blocklists keep advertisers from engaged and diverse audiences Misapplications of blocklists create significant roadblocks for diverse, equitable and inclusive advertising and media. Advertisement howdy! Beyond Ads Why BuzzFeed News couldn’t replicate HuffPost’s business model Culture and entertainment news has become the go-to coverage to appeal to advertisers. But too much of that coverage caused competition within the portfolio. Sponsored by Pantheon WTF is web ops for marketers? Websites are at the heart of just about every organization’s digital strategy — but with many stakeholders involved and vying for responsibility, maintaining an innovative, secure and up-and-running site can pose challenges. However, web ops practices can offer a bridge between teams to alleviate such difficulties. howdy! Evolving Agencies Media Buying Briefing: Known's data, analytics and engineering power wins over new media chief Known’s chief media officer Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies Advertisement Sponsored by Piano Publishers: What are the top goals for your data management team? What are the top targeting and advertiser services your data management team provides for advertisers? Let us know in this survey, and we’ll send you a $5 gift card. howdy! Gaming & Esports Why NRG's acquisition of CLG isn't necessarily a cause for esports industry doom and gloom When CLG announced its acquisition by NRG, many observers heralded the news as yet another sign of the imminent collapse of the esports industry. But esports industry executives believe the doom and gloom is overblown. howdy! Brands in Culture NFL CMO Tim Ellis on why content creators are leading the league's Gen Z-focused strategy Digiday caught up with Ellis to learn more about what the league intends to do to continue to attract and retain Gen Z viewers beyond the NFL Draft. All Latest Stories

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