FSBOs usually soar in a hot market. Not this time | Agent guides client with historic property buy in New York | Tips to build your business with better relationships
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Best Practices in Sales & Marketing
Agent guides client with historic property buy in New York Buyer's agent Victoria Reichelt of the Corcoran Group in New York supported out-of-towner Deborah Osburn's $10.25 million purchase of a historic Manhattan townhouse after the client said she was attracted by the renovation project's creativity and charm. "Anything that's priced correctly and competitively will sell," Reichelt says. Full Story: The Wall Street Journal (8/26)
Tips to build your business with better relationships Creating and sustaining professional relationships can help grow a business, according to entrepreneurs and experts, who note the value of being curious, listening to others and staying patient. "Long-term thinking, consistency and a friendly attitude are keys to growing it," says Pavel Stepanov of Virtudesk. Full Story: Forbes (tiered subscription model) (8/29)
Alex Macura, founder of Your Digital Assembly, offers 13 tips to localize marketing to drive brand authority and leads. Macura's recommendations include localize content to boost value and relevancy, update the website with images and videos that reference your location and neighborhood and test Google Ads with keyword and location targeting. Full Story: Search Engine Journal (8/26)
Real Estate Trends
Top mortgage lenders adopt new strategies to win share Two leading mortgage lenders, Rocket Mortgage and United Wholesale Mortgage, are adopting aggressive strategies to improve their share of a shrinking market, with offers including substantial discounts on interest rates and suspension of some associated fees for buyers. Analysts note the moves will increase pressure on smaller competitors, with a number of them going out of business and others announcing staff cutbacks. Full Story: Financial Times (subscription required) (8/29)
How consumers are coping with higher mortgage rates Rates on 30-year fixed-rate mortgages have climbed significantly since the beginning of the year, encouraging some buyers to consider adjustable-rate alternatives. Here's a look at how mortgage rates are projected to change and what that means for prospective buyers. Full Story: CNBC (8/30)
Advocates: Outdoor sleeping ban criminalizes homeless St. Louis County, Mo., is contending with a growing population of homeless people as a new state law cracks down on those who sleep outside. The area will require 35,000 affordable housing units to meet current needs, advocates say. Full Story: St. Louis Public Radio (8/30)
Legislation & Regulation
Fed's effort to shrink balance sheet reaches new stage The Federal Reserve's quantitative tightening is ramping up further this week as the central bank looks to reduce the size of its $9 trillion portfolio. Meanwhile, some crucial economic information -- including the August jobs report -- is coming out soon, potentially informing Fed policymakers as they look toward their September meeting. Full Story: Marketplace (8/29),Bloomberg (8/29),Reuters (8/29)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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