TikTok, the short-form video app that combined with Musical.ly in August, has yet to launch ad units for brands or formal monetization products for creators. But over the last month, agencies have been paying closer attention to the app. Since Conde Nast International President Wolfgang Blau is out of the running, the media conglomerate's hunt for a new CEO may be like searching for a unicorn. For Digiday+ members: BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could, but ultimately won't, help. In the year after Nylon Magazine shuttered print and laid off its 12-person print staff, the online-only magazine is trying to figure out new strategies for jumpstarting audience growth and engagement online. Hear from Isadora Bado, vp global marketing at Sotheby's International Realty, on how a heritage brand reaches new audiences and modernizes while staying true to their legacy at the Digiday Brand Summit in Palm Springs, Calif. from Dec. 10-12. As consumer television habit change, so does the opportunity to connect to audiences with relevant content and advertising. In this webinar, you will discover how Advanced TV can give European marketers a head start for 2019. Sponsored by dataxu. As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take this capability in-house rather than rely on their agencies. Take this survey to help us discover how the trend will develop. Sponsored by Bannerflow. |
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Kerry Flynn TikTok's head of global marketing Stefan Heinrich said the company has plans for introducing ad formats in 2019. |
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Max Willens With Conde Nast International President Wolfgang Blau out of the running, there are few obvious candidates for the newly created job. |
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Sponsored Content AffinityX Clients are asking for more services, and for more expertise in emerging technologies. At the same time, they're demanding lower fees and shifting their budgets. Find out how agencies are continuing to deliver for local clients while maintaining the highest possible standards. Sponsored by AffinityX. |
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Sahil Patel BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here’s how a merger could — but ultimately won’t — help. |
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Ilyse Liffreing Nylon.com is projected to reach up to roughly 3 million monthly unique views by the end of the year. |
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Sponsored Content Storyful The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful. |
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Sponsored Content Brightspot Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot. |
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