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March 31, 2025
AI Will Help Advertisers and Shoppers
In what seems like no time at all, artificial intelligence has become a mainstream business tool. One of its most promising uses is in advertising.
AI will likely improve advertising efficiency, boosting key metrics such as return on advertising spend and conversions while engaging shoppers better.
Here’s how.
Personalization
In a recent Harvard Business Review article, academics from Babson College, the University of New Hampshire, and the University of South Carolina proposed a framework for how businesses should employ two forms of artificial intelligence for marketing.
The article distinguishes generative AI (ChatGPT, others) from analytical (data analysis), arguing that the latter helps predict shopper behavior and outcomes, while genAI is creative.
This tandem of AI tools will facilitate personalized ad messaging to individual shoppers or micro-segments at scale. It is the idea of precise ad targeting combined with personalization to drive conversions.
Read article >
New Ecommerce Tools: March 27, 2025
This week's installment includes updates on automated ads, payments, AI-powered agents, personalization, cross-border shipping, and more.
Read article >
MALK Plant Milk Masters In-Store Retail
Ryan Rouse says gain traction with niche markets, then scale to mainstream chains.
Read podcast interview >
Top Ecommerce Blogs Are More Than Blogs
The best blogs do more than drive traffic — they fuel other marketing campaigns.
Read article >
From the Archive: January 2021
Dr. Squatch Scales to $100 Million with Natural Soaps for Men
In 2013 Jack Haldrup was reading "The Lean Startup" and pondering how to launch a business. Fast forward to 2021, and Dr. Squatch, Haldrup’s company, sells its own natural soaps for men.
Read article >
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