AI agents aren’t coming. They ’re already here and working.
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Hi there, From prompt-driven to goal-driven: Welcome to agentic AI. While plenty of teams are still fiddling with prompts, a quieter revolution is happening: AI agents are already booking meetings, analyzing performance data, and kicking off campaignsâno micromanaging required. These arenât just chatbots with better vocab. Theyâre autonomous systems that pull from across your organizationâdatabases, docs, call transcriptsâand actually get things done. They make decisions. They coordinate systems. They adapt on the fly. And they do it all without needing constant hand-holding. In A Practical Guide to Agentic AI for Customer Experience you'll discover: A clear explanation of what agentic AI is (and isnât) 5 ways itâs already transforming marketing and CX Technical must-haves, case studies, and what to avoid If you think AI is still just a content tool, this will shift your perspective. Because the real ROI isnât in the chatâitâs in the action.