With many retailers looking once again to promotions, how should they approach the strategy without damaging consumer perception? And what role can ecommerce UX play, from conversion to creating exclusivity?
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
