| Good morning, Marketer, and asking the right questions is important! Many marketers came to The MarTech Conference this week with questions about how they can use ChatGPT and other AI models to help with their current tasks. Today, contributor Greg Kihlstrom outlines specific areas where AI can boost marketing automation and customer journey orchestration. Of course, with more marketers interfacing with ChatGPT and other conversational AI solutions these days, asking the right questions is becoming an even more valuable skill in the profession. That was another insight mentioned around the MarTech sessions this week. You can catch up on what you missed by accessing The MarTech Conference on-demand right here for free. Chris Wood,
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