At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.
“We like to share our lives and we like to share in our entertainment,” said Harwood. “That’s why social and TV went hand in glove for so long. The water-cooler moments from the office were transferred seamlessly online, the two channels living in symbiosis. People like to watch what other people like to watch.”
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
