FEBRUARY 18, 2022

Dealers who have yet to leverage data-driven marketing might want to prioritize it in 2022. The integration of AI promises to simplify the process of data access, analysis and the implementation of targeted, personalized marketing campaigns.

Nissan Shows Off Eye-Catching Trio of Frontier Concepts

“(A truck) is like a canvas,” says Nissan lead project designer Hiren Patel. “When you buy it, you make it your own.”

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End-to-end, and everything in between. Online, in-store, and automated eCommerce. Cox Automotive has the solutions in place that connect the full consumer journey today, to prepare you for where the market will be tomorrow—your partner now and in the future.

Prepare for Service Retention Rates to Drop

A perfect storm of factors will contribute to a nosedive in service retention rates and corresponding service revenue, quite possibly at a time when inventory levels are normalizing and front-end margins are dropping back to normal.

Toyota Claims Most-Seen Auto Ad Against Olympic Backdrop

Toyota tops the list for the week of Feb. 7 with one of its two “Start Your Impossible” campaign spots, but just barely. Toyota’s “Ice Match” bests Chevrolet’s “Taco Truck” by a mere 714,184 impressions.

Mercedes-AMG Reveals 677-hp EQE 53 4Matic+

The powered-up battery-electric sedan takes aim at Porsche Taycan Turbo.

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