DECEMBER 21, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for TGIF Dec. 21. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

AI gets emotional and finds its way into dealerships.

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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

Check out our trending chart of the top six vehicle manufacturers’ North American output.

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NADA President Peter Welch wonders why some automakers can’t do the right (and smart) thing.

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Accelerating Search Engine Marketing with AI
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!

Someone who writes about vehicles (and bikes) offers the best year-end deals on used cars and SUVs.

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And now for the latest dealer-oriented broadcast from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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