Your brand is being narrated—by AI.

It’s happening in product research, media summaries, customer interactions, and investor briefings. Large language models are synthesizing and broadcasting a version of your brand using the signals, content, and context available to them.

If that story diverges from your intent, that’s not a bug—it’s the new reality.

In Search Engine Land's What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It,) Myriam Jessier (Technical Marketing Expert) and Gerald Murphy (Evangelist, Semrush Enterprise) introduce the Brand Control Quadrant—a pragmatic framework for marketing leaders to monitor and shape AI’s version of your brand in real time. Attend and learn how to:

• Run AI narrative audits to see what LLMs are saying about you.
• Build a rapid-response protocol to course-correct misinformation.
• Curate your assets as AI training data—not just brand content.
• Influence brand proxies that shape algorithmic perception.

AI isn’t coming for your brand. It’s already telling your story. Join us and take back the narrative.