Good morning, Marketer, and where is generative AI going?
The short answer: In many directions. As marketing technology unleashes a flurry of gen AI-powered capabilities, we at MarTech are watching closely. There are a number of applications likely to impact what you do.
Our editorial director Kim Davis reports from Salesforce Connections in Chicago about the roadmap for Einstein GPT. If your org uses Salesforce, it’s a must-read. If it doesn’t use Salesforce, you’re still probably thinking about the extent to which AI will change and improve your marketing functions.
For a closer look at customer experience and customer service, and how those areas can be boosted by generative AI, this report from NICE’s New York event includes use cases and potential impact on sales and customer retention. And here’s the roundup of other gen-AI features and products released this week.
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Chris Wood,
Editor
