AI, machine learning and predictive analytics are becoming increasingly embedded in the marketing practice, and the opportunities they present continue to multiply.
Therefore, it is imperative that marketers understand how to leverage these technologies to derive value from their data, and gain a competitive edge.
One of the key beneficiaries of the growth in ecommerce is Amazon. The internet giant is continuing to grow at a remarkable rate. Now a quarter-trillion dollar business that is still growing 20% year-on-year, Digital Shift examines exactly how Amazon makes its billions.
To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis.
This week, we look at stats on shopping centre footfall, UK retail sales, Netflix's declining subscriber growth and more.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
SEMrush just leveled up its local SEO solution with two awesome new features: ● Local keyword heatmap ● Review management
Now you can sync your online citations, track up to 5 keywords on Google Local Finder and reply directly to your reviews on GMB and Facebook without leaving SEMrush. The best part is that these features plus getting all of your business listings unified will only cost you $40 a month.
