Also: Amazon, Walmart, Instacart up the commerce game As tech giants rush to release new tech, the White House met with top leaders about how to responsibly develop large language models.
| As tech giants rush to release new AI tech, the White House met with top leaders about how to responsibly develop large language models. Additional coverage: Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics. As IPG rolls out its retail media strategy, Digiday took a look at the other holding companies' approaches in this burgeoning space. More in this Digiday+ Media Buying Briefing. As the trend of the so-called unhinged social media manager continues, experts weigh in on its value as a marketing strategy. GroupM's inclusion list decides which domains are sold within their programmatic business in the U.K. with the goal being to reduce MFAs, carbon emissions and improve CPMs and campaign performance. Other things to know about Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns. Produced in partnership with Marketecture. If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. Sponsored by Alexander Group. Brands are tackling inventory-visibility issues by utilizing high-quality analytics tools to collect and draw insights from metrics such as growth rates, sell-through, reorder and replenishment rates and more. Sponsored by NuORDER. | | |
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