WardsAuto Dealer Edition
WardsAutoDealer Edition
 

OCTOBER 30, 2018

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AI Opportunities Await Dealerships

Robots won’t invade dealerships, but advanced technology is at hand.

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Car Dealership Customers Self-Sell – and They’re Good at It

Some dealers are changing the way F&I is presented and sold.

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One of the most dissatisfying aspects of buying a new car is how long it takes. Our Autoline/WardsAuto panel discusses practices that dealerships and lenders are adopting to make things faster. Sponsored by ALLY. Click Here to see discussion.

Do Marketing Stacks Stack Up? Yes But Not Without Some Issues

These integrated systems induce order, unlock targeted campaigns and personalize messages for improved results.

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Mitsubishi Makes Quick Work of Most-Seen Auto Ad

The No.1 ad plays off the type of dramatic voiceover style used in classic movie trailers. Only this time, it's for a test drive.

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