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AI, privacy, and localisation: The trends impacting email marketingy

We spoke to Brian McKenna, VP of CRM at DMi Partners; and Mike Fantis, VP and managing partner at DAC Group, who told us that:
  • AI may end up doing the legwork of content creation, allowing for finer segmentation;
  • Privacy changes highlight the value of building trust and subscriber relationships;
  • and localisation is vital in a cost-of-living crisis.
 
Sky Sports’ marketing director credits the business’s Marketing Excellence Programme for proving the value of marketing

Dave Stratton told Marketing Week that the broadcaster’s start-of-season campaign is the sort of “bold work” the business is investing in, off the back of its Marketing Excellence Programme, delivered in partnership with Econsultancy.
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Webinar: Future of Marketing

September 21st, 2023 | 2:00pm BST, 9:00am EDT

Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
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The Periodic Table Of Influencer Marketing
The influencer marketing industry is ever-expanding and evolving, with new terminology, trends and practices constantly emerging.

To help demystify some of the lingo and ensure you're equipped with an extensive checklist for success, Influencer Intelligence has created The Periodic Table Of Influencer Marketing.

In this handy guide, the brand provides detail around the key considerations that make up an influencer marketing campaign at a glance. Download your copy today to ensure you’re in the know.
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Featured Reports
 ‌  Social Quarterly: Q3 2023

The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
 ‌ Retail Media Best Practice Guide

Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
 
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Econsultancy London
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London, SE1 7ND, UK
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