AI Product Descriptions | Bad SEO Advice | New Books

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March 19, 2025

AI Prompts for Better Product Descriptions Product descriptions have always been a vital ecommerce selling tool. But crafting unique and persuasive copy is challenging. So almost a decade ago, I wrote what has become one of my favorite articles, “How to ‘Manufacture’ Product Descriptions for Ecommerce.” The piece describes a composition process and, ultimately, produces this description for a soup spoon: Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. You could take three times as many bites, or you could buy this soup spoon and slurp large. Descriptions at Scale I had been struggling with product descriptions on the website of my employer, a regional brick-and-click farm-and-ranch retailer. We had thousands of items. I tried three options: Amazon’s Mechanical Turk, a Romanian product description agency, and a template-based tool. Read article > Bad SEO Advice: 4 Tips to Ignore Four common SEO recommendations that waste time, or worse. Read article > New Books on Startups, Growth, Culture, More The first quarter of 2025 delivers inspiring titles to up your sales game, launch a business, build a team, and more. Read article > From the Archive: May 2022 Web Design for Everyone Pleases No One Web design should adapt to users — their needs, habits, and preferred technology. Members of each generation have unique ways of engaging with websites based on how they perceive the world. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Margin Hacks for Cash-Strapped Ecom Stores Montana Knife Co Blends Craft with Scale 🎯 Industry IQ Resources from our advertisers. Turn Your Social Media into Sales Channels 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at newsletter@newslettercollector.com because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.