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rachel cowlishaw at think summit
How AI-powered CRM will unlock productivity and conversion gains for marketers

At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.

Sponsored by Movable Ink
 
‘Your competitive advantage is your people’: Sky’s Dave Stratton on how training has reignited the marketing function

Stratton was speaking at the Festival of Marketing 2023 about why Sky set out to implement an intensive training programme for marketing excellence, how they succeeded in getting the entire marketing function on board, and how they measured success.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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