| | Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders
Dotdigital’s CMO Tracker includes a survey of 750 marketing leaders across the UK, US, and Australia, all of whom said they were using AI, largely, as the report puts it, due to martech providers swiftly incorporating the tech into their platforms.
Yet despite this widespread uptake by businesses (nearly half the sample cited AI-powered marketing automation as a top investment priority), a third said they feel their teams are not ‘skilled or confident enough to effectively use AI tools’. |
Digital skills in demand: We ask ecommerce veteran Russell Gould how to stand out in the jobs market
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation? |
Fast Track to Digital Marketing: Next intake, September 17th
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned . |
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| The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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| Join Mark Ritson on Thursday 15 August for a sneak peek into the Mini MBA in Marketing, and why 21,000+ marketers love it. |
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Applied AI in Marketing and Ecommerce: Ideation and Decision Making
By the end of this course, you’ll be able to: Produce highly effective AI prompts for marketing and ecommerce. Take advantage of AI to prepare for ideation and decision making through research and analysis. Use AI to help generate powerful ideas for creation, evaluation, and exploration. Follow a consistent, AI-assisted process for making considered defensible decisions. Apply AI in scenario planning and creating decision frameworks. |
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London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
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New York 10013, United States
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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