AI v. Creativity | Shopify Dev | Shipping, Handling

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Feb. 17, 2025

Today's Sponsor: AI Won’t Replace Creativity, Says Studio Founder Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It’s a creative process with time and budget constraints. “It’s a balancing act,” he told me. “On the one hand, you need efficiency. On the other, creativity requires time and space to flourish.” A former ballet dancer, Matthew first appeared on the podcast in 2021. In our recent conversation, he shared his firm’s content-creation strategy, client needs, and, yes, the impact of AI. The entire audio of our conversation is embedded below. The transcript is edited for length and clarity. Eric Bandholz: Give us a quick rundown of what you do. Matthew Gattozzi: I’m the founder of Goodo Studios, an agency that creates content to convert viewers into customers. We handle everything from photos and videos to advertising strategies across most platforms, including TikTok, Meta, and YouTube. Read article > A Message from IP Moat Stop Counterfeits from Stealing Your Sales IP Moat detects and removes copied images, counterfeit products, and trademarks from online marketplaces. Enter a link to your product, and we’ll send a free audit of infringing listings. Learn More > New Ecommerce Tools: February 13, 2025​ This week: Amazon offers, product displays, subscriptions, cross-border sales, Meta campaigns, fraud prevention, recommerce, headless commerce, and packaging. Read article > Charts: Consumer Product Trends, Q1 2025 Surveyed executives see little room for price increases and plan on new products for revenue growth. Read article > Set Up a Shopify Theme Dev Environment in 2025 Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app. Read article > From the Archive: July 2022 How to Price Shipping and Handling Fees In an era when shoppers want free ecommerce delivery, knowing when and how to set shipping and handling fees can be a conundrum. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Bento Elevates Ecommerce Email Marketing Northern Ireland Key to E.U., U.K. Fulfillment 🎯 Industry IQ Resources from our advertisers. Passport Just Made Global Growth Easier 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at newsletter@newslettercollector.com because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.