Airbnb offers housing for Afghan refugees; Making inclusion efforts authentic; Questions to ask about new social media platforms; and more

DAILY SCOOP

Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.

DIVERSITY AND INCLUSION

Video: FleishmanHillard’s Adrianne Smith on what makes inclusion authentic

The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.

SOCIAL MEDIA

3 questions to ask before joining the latest social media platform

It might be where all the cool kids go to post memes, but is it really a good fit for your organization's goals?

EMAIL

How to ensure your email engagement thrives instead of dives

Let PoliteMail data be your guide to a more fruitful and effective strategy in a post-pandemic environment.

DAILY SCOOP

FDA gives full approval for Pfizer vaccine, SEO writing tips, and Jeopardy reckons with Mike Richards’ past comments

Also: Taco Bell partners with Lil Nas X, TikTok announces Latinx small business fund and NYC Mayor Bill de Blasio apologizes for poor communication.

MEDIA RELATIONS

3 ways to win the content wars with PESO

Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.

STORYTELLING

How visual storytelling is changing the way brands earn attention

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start.

WINNING CAMPAIGNS

LG’s impressive experience draws crowds and media attention for new product

The electronics powerhouse partnered with Ogilvy to create a unique experience showcasing its innovative new refrigerator. The results earned a win in the Product or Service Launch category of Ragan’s PR Daily Awards.

DAILY SCOOP

Airlines reveal partnership on Afghanistan evacuation efforts, Facebook releases transparency report, and GM explains second electric car recall

Also: Beyoncé and JAY-Z join Tiffany diversity campaign, digging into diversity numbers for the PR industry, and weather services share hurricane messaging.

PR INDUSTRY

Communications Week welcomes comms leaders to advisory board

The group of 23 industry experts will guide the editorial focus and programming for the brand as it looks to address ‘Transformation’ in 2021.

EXECUTIVE COMMUNICATION

7 ways to maximize workplace feedback

Candid conversations can be a powerful catalyst for positive change. Or, if handled without care, a destructive force among your team. Here’s how to fuel and foster more constructive dialogue.

THE WORKPLACE

59 phrases to help you set boundaries

Preserve your peace of mind with words that create space between you and the conflicts that are common in the modern workplace.

THE FRIDAY REPORTER

Sitting down with The Washington Free Beacon

This week’s episode of “The Friday Reporter” takes listeners behind the scenes with the conservative D.C. outlet in an interview with its president Aaron Harison.

PR TOOLS

10 tools PR pros have turned to in 2021

As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.