Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Albertson’s first-party consumer purchase data is being melded with VideoAmp CTV measurement data via a multi-party clean-room element provided by Snowflake, all running through OMG’s Omni operating system. | | |
|
howdy! | | | | | Netflix and TikTok — along with brands like McDonald’s — grew their presence at Cannes this year. | | |
| | | | | Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the limitations video producers and VFX specialists encounter when using generative AI tools. | | |
| | | | | It’s simple to overstate the impact of a streaming TV campaign, particularly when other channels, such as digital display, are lumped into the CTV mix. | | |
howdy! | | | | | Popstefanov is interested in finding ways to put generative AI to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises. | | |
| Advertisement |  | | |
| | | | | As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. | | |
howdy! | | | | | The snack food brand will leverage its social media platforms and Discord channel to draw its fans to NFTs as it invests in Web3 and the metaverse. | | |
howdy! | | | | | Can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations? | | |
|
