A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in Aug. 2018 in the role of chief creative engineer.

Bogusky was one of the industry’s most high-profile creative voices, building CPB’s reputation on the strength of work like Burger King’s “Subservient Chicken” and anti-smoking campaigns for the Truth initiative.