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The data and analytics 2024 wish list: Quality, bravery and commercials

We asked a handful of data experts what trends to expect over the next 12 months, including (in a word) what they are hoping for in 2024 from measurement and analytics.
 
Ecommerce trends shaping strategy for 2024

We asked some esteemed commentators for their predictions on what will shape the year ahead in ecommerce, with thoughts ranging from M&A to AI (p.s. stay tuned for further 2024 trends pieces on retail media and B2B commerce).
 
Social media in 2024: From retail media integration to creator-led enterprises

Our social and influencer experts identify 14 trends they expect to see next year.
 
‘Human involvement is fundamental’: Marketing and generative AI in 2024

We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
 
Retail media’s full-funnel evolution: What can we expect next year?

Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
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Upcoming Events
Econsultancy's Digital Marketing and Ecommerce Trends 2024

January 24th, 2023 | 3pm GMT, 10am EST

Our analysts take a tour of the big trends set to impact 2024.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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