We asked a handful of data experts what trends to expect over the next 12 months, including (in a word) what they are hoping for in 2024 from measurement and analytics.
We asked some esteemed commentators for their predictions on what will shape the year ahead in ecommerce, with thoughts ranging from M&A to AI (p.s. stay tuned for further 2024 trends pieces on retail media and B2B commerce).
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.