To view this email as a web page,
click here | From investment strategies to equity and inclusion, the role of brand stewardship is changing. Join marketing leaders from P&G, Kruger and Scotiabank, just a few of the leading brands on the MES agenda, to hear how priorities are shifting and practices are pivoting. Check out who else is on the agenda and stay tuned for more exciting content to be revealed in the coming weeks! |
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| The Advertising Paradox: Coronavirus marketing strategies As businesses across the globe struggle with the economic impact of the coronavirus pandemic, the rules of creativity are being rewritten and marketers must adapt and innovate, or run the risk of falling behind. Join Andrea Bell, director of WGSN Insight, to learn about the key areas for marketing investment, the evolving new normal in advertising, and the art of the creative pivot – all of which are rewiring the industry. |
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| Securing resources in a time of budget scarcity Marketers and agencies need to make tangible, fact-based arguments to win campaign resources at a time of unpredictable corporate cash reserves. John Bradley and Carrie Bradley show how different mindsets – in particular, financial literacy and business strategy – along with a holistic view of communications effectiveness are now essential for marketing to retain its voice in C-Suite decision-making. |
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| The role of marketing in Equality & Inclusion People today expect brands to use their voice to motivate systemic change on important topics, from racial justice to gender parity. Achieving Equality & Inclusion takes a village, with the marketing department becoming a part of the engine in supporting this mission. As one of the world’s largest advertisers, president Geraldine Huse shares how P&G is building E&I into the core of its business and its brand. |
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| CMO Interview: Making sense of marketing in a crisis Marketing teams face constant budget scrutiny – and in a crisis, advertising purse strings are typically the first to get tightened. Susan Irving, CMO of Kruger, and Clinton Braganza, SVP of customer loyalty and partnerships at Scotiabank, share how they justified brand investment to their CFOs and where marketing dollars were most impactful during Covid-19, plus lessons learned on steering the ship in a storm and scenario planning for the future. |
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| ™ Marketing Evolution: C-Suite Summit is produced by Brunico Communications Ltd.
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