Econsultancy Pulse
Monday 29 October 2018 | View in browser
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The best digital marketing stats we’ve seen this week
This week in our regular stats round-up, we look at why two-thirds of consumers would ignore marketing from a brand with bad offers. Plus, the GDPR has cut emails from EU retailers in half but increased open rates, and the identity of the UK's most searched-for Halloween costume is revealed.
Target preps multichannel toy push for the holiday shopping season
The week in digital transformation: the state of DT in ASEAN, airport 2030 & Huawei chairman on 5G
Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers
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6th November, London
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Request your free place at Econsultancy Live on 6th November in London. It's a chance for senior, client side marketers to network and discuss the best practice, ROI, technology and future trends relating to tomorrow's major strategic topics.
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Featured Reports
Storytelling for Marketers
This new report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
Understanding Customer Lifetime Value
Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
 
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Every year, BIMA’s Digital Day links industry professionals with schools across the country. It’s an opportunity to inspire the next generation of digital and tech talent, and of the 20,000 young people who have already taken part, 90% said they would consider a career in digital as a result.

This year, we’ve seen interest from more schools than ever, and now we need the support of even more professionals to ensure none of them miss out. It’s great PR. It’s great development for staff.

Most off all, it’s an enormously fun and rewarding day.
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Training
Mastering Agile: Digital Project Management (2 days)
London, 30 October 2018
Marketing Automation
London, 1 November 2018
Getting to Grips with Paid Social
London, 2 November 2018
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Latest Jobs
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Digital Marketing Manager
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PPC Executive
Better Placed
SEO Account Manager
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