Food and beverage brands continue to try to find the balance between consumer desire for indulgent sweet treats and an increasing focus on overall wellness. It can be a moving target, with preferences ranging sugar reduction (alone or in combination with sugar alternatives), natural sweeteners or even artificial sweeteners like Ace-K [acesulfame potassium], aspartame, saccharin and sucralose.
Shoppers are becoming savvier when reading labels, particularly for added sugar content types of sweetener sources. Stevia, monk fruit and erythritol are popular sugar-reduction options, as are sweeteners derived from honey, coconut or dates.
This digital magazine looks at the latest crop of food and beverage sweetener options and how they stack up against preferences for clean label living and sugar reduction. |
