Amazon and changing role of search | Martech budgets 2020 68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year.
ClickZ Daily: November 4, 2019 |
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| We have an exciting months for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. In editorial news today, we learn about the changing role of search and how shoppers are flocking to Amazon. We also see varying behavior patterns between high, medium, and low spenders in how they research, discover, compare, and purchase products online. Next, we look a report on martech budget outlook over the next year, feat: good visuals on planned investment, frustrations, and percent of marketing budget that goes to martech. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Ecommerce Emily Alford 68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search. |
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Industry Developments Kimberly Collins 54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Read more |
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| Data & Analytics Kimberly Collins CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journeys. Read more |
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| Digital Marketing Abha Bajaj Head of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read more |
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| Digital Marketing Tereza Litsa Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read more |
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| Marketing Technology Jacqueline Dooley FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read more |
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| Digital Transformation Jacqueline Dooley Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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