Amazon is providing free marketing and technical support -- and financial incentives, in some cases -- to get creators and publishers to distribute video on its streaming platform.

In the latest installment of our Confessions series, a senior exec at one of the big four tech platforms shares their frustrations about advertisers being mis-sold on data-management solutions.

Snapchat's shows initiative has received a warm welcome from video production partners. For buyers, though, it's still a wait-and-see game.

"We don't want to throw random noodles at a wall." As some publishers focus on video, Axios views it merely as a complement.

Virtual reality is hard to scale because brands are unsure of how to advertise in the medium and the expensive VR headsets are not widely used. Despite this, publishers are still experimenting with VR.

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Content marketing plays an important role in many brands' communications plans. Learn about what's next for the tactic, from new formats to technology, at the Digiday Content Marketing Summit in Vail, CO next month.