Amazon is growing its ad business. One of its latest moves: Evolving self-service for Amazon Media Group, its advertising arm that works similarly to programmatic advertising to serve people ads off Amazon.com. The Facebook Advertising Network is still placing ads on Breitbart, giving ad buyers the impression that Facebook "didn't learn anything from the recent brand-safety issues." Reuters designated Tim Reid, a national affairs correspondent, as its first Rust Belt correspondent to better understand Trump voters. Reid describes a recent, typical day in his life. Ad tech companies have reaped huge profits by serving both media buyers and publishers. But now, the increased demand for transparency is making them choose one side. From Tearsheet: Even digital payments have become politicized in today's political climate, with Visa, Discover, Apple Pay and PayPal all cutting off or limiting their payment services to hate groups since violence erupted in Charlottesville, Virginia, earlier this month. Join us tomorrow as agency work management experts Emily Higinbotham and Jake Wells talk about the journey to greater efficiency, profitability and client satisfaction. Sponsored by Workfront. At the Digiday Agency Summit in Charleston, South Carolina, Ogilvy's global CMO Lauren Crampsie will discuss how agencies can 'refound' themselves to better serve their clients. Find out how to join us from Oct. 23 - 25. |
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Shareen Pathak Amazon is growing its ad business, most recently making two big moves that could help grow its revenue. |
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Ross Benes Several buying platforms have shunned Breitbart, but the Facebook Audience Network is still placing ads on the site. |
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Lucia Moses Tim Reid, who’s covering the Rust Belt for Reuters, is learning that in Middle America, some haven’t even heard of the Russia investigation. |
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Yuyu Chen With high demand for transparency in the ad ecosystem, some ad tech companies decided they can’t serve buyers and sellers alike. |
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