Amazon, Instacart face employee strike over COVID-19; When to engage on coronavirus; WFH tips; Skills to learn from home; and more

DAILY SCOOP

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.

COVID-19

How to evaluate if your coronavirus message is necessary

Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.

EMPLOYEE ENGAGEMENT

How to stay on track while working from home

You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity.

PR INDUSTRY

Skills for PR pros to learn during social distancing

Take some time to develop your skillset during your downtime, all from the comfort of your own home.

PR DAILY AWARDS

Did you stand out on the noisy media landscape?

Showcase your campaigns, events and pitches by entering PR Daily’s Media Relations Awards. The entry deadline is May 8.

COVID-19

How influencer marketing is helping the public fight COVID-19

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.

DAILY SCOOP

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.

COVID-19

How social media strategies should adapt to COVID-19

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.

THE WORKPLACE

Reader challenge: Show us your home office

Communicators, what does your work-from-home set up look like? We want to see!

EMPLOYEE ENGAGEMENT

How video bolsters your internal communications

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications.

COVID-19

Why businesses should focus on community during (and after) COVID-19

Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.

DAILY SCOOP

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.

COVID-19

An inside look at AARP’s rapid response team

The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.