Powering all of Amazon’s hardware is an updated large language model, that could help connected devices actually be smarter.
| During its fall showcase, Amazon on Wednesday announced a range of updates for its hardware and software, including improvements for various smart screens, TV tech, smart eyeglasses and security devices. Powering all of them is Amazon’s new large language model, Alexa LLM. Additional coverage: Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX. Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades. Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. More in this Digiday+ Media Briefing. Warner Bros. Discovery is seeing ad revenue growth from its YouTube channels and engagement on Threads surpass performance on X. Fandom and Instagram teamed up for the pair's first gaming related livestream. It's part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram's platform. Retail media and the bounceback of digital advertising led IPG’s Magna to raise its ad revenue growth forecast to more than 5% to total $337 billion in 2023. Other things to know about Join this webinar on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda. DTC is at the heart of how brands go to market to win share of wallet and earn loyal shoppers. Brands: Take this survey and tell us how your omnichannel approaches are scoring revenue for a $5 Amazon gift card. Sponsored by Klaviyo. To maximize audience engagement while also driving revenue, publishers are using online job boards to unlock new ad inventory. Sponsored by Amply. | | |
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