| Amazon's ad business continues to expand, with the company testing an application programming interface for Amazon Marketing Services, the part of its ad business that encompasses self-served Amazon ads. "Influencer marketing is a win, win, win strategy": Lip-syncing app Musical.ly is focused on user growth, but brands are already using influencers to reach the audience there. Bloomberg is using its markets data to create custom display ads that give advertisers the ability to deliver advertising that accurately reflects what's happening in the financial world the moment a user sees it. Bloomberg now offers 27 types of these ads, up from seven two years ago. Cars Insider, which covers all things auto and is the latest vertical Business Insider is trying to grow through Facebook, launched in July. Now, the Cars Insider Facebook page has more than 490,000 followers and reaches 45 million people monthly on the platform. Financial technology startups struggle with acquiring new customers. Our sister site Tearsheet explains why. Check out five new categories in this year's Digiday Publishing Awards, which honor the best global digital publishing innovation by publishers, brands, agencies and technology platforms: Best Branded Content Program, Best Experiential Marketing Campaign, Best Use of Audience Data, Best Paid Subscription Product and Publisher Of The Year. Start your entry in these and any other categories today. |
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| Shareen Pathak Amazon is making an application programming interface for Amazon Marketing Services more widely available. |
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| Yuyu Chen Musical.ly is not yet ready to build an advertising business, but brands have already started testing influencer marketing on the platform anyway. |
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| Sponsored Content Oracle and Netsuite Join Deloitte Media and NetSuite to discuss trends in the media, publishing and entertainment industries. You'll hear from industry professionals on strategies to stay ahead of the curve and the importance of adapting to new market trends. Learn how cloud business management software can offer your team the flexibility it needs to scale for growth. Sponsored by Oracle and NetSuite. |
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| Max Willens The new products tap into the real-time market data that Bloomberg gathers and analyzes for its parent company’s core product, the Bloomberg Terminal. |
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| Sahil Patel Launched on July 31, Cars Insider now gets nearly 40 million video views per month on Facebook. |
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| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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| Sponsored Content Grapeshot With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot. |
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