With a new name and more content, Amazon’s IMDb TV is attracting more advertiser interest. But ad buyers still have questions that need answers.
| We made it through 2019's Cannes Lions, and we're returning to our regularly scheduled programming with the latest media and marketing news and trends in our newsletter. Today, see why Amazon has decided to rebrand its ad-supported streaming video service from IMDb Freedive to IMDb TV and how agencies are going to prioritize premium content directly on YouTube. It's usually a bad sign when a company rebrands a product six months after launching it. But Amazon's decision to rebrand its ad-supported streaming video service from IMDb Freedive to IMDb TV comes at a moment when Amazon has put IMDb TV at the heart of its inaugural bid for advertisers' and agencies' upfront dollars. Accessories brand Baboon has raised a $2.9 million round of investor capital, its first round of funding following a small pre-launch angel investment in 2018. U.K. agencies are finding new ways to package premium YouTube inventory from broadcast and digital studio partners. See why. Other things to know about There is a new challenge to add to a publisher’s growing list: balance. As the advertising landscape continues to transform and publishers are being forced to find other ways to bring in revenue, balancing strategies, budgets and keeping employees happy are top of mind. Join us to learn more at the Digiday Publishing Summit. Paid search is a cornerstone of most digital marketing campaigns, but strategies and tools are in constant flux. In this survey, we’ll ask which tactics and technologies marketers are using in their search campaigns. You’ll receive a $5 Starbucks gift card upon completion. | | |
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| Sponsored by Swrve | | To build or buy? 2019 mobile marketing buyer's guide | | In 2015, the mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. However, the question remains — is it better for a brand to build your own in-house mobile marketing platform, or invest in a solution? | | |
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