Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed to benefit? Additional coverage: - Retailers have rebranded their names, retooled their offerings, and launched partnerships to pitch themselves as media companies.
- Publishers are using different kinds of standalone newsletter subscriptions to grow revenue and, in some cases, offer lower priced tiers to see if they can convert readers around popular products.
- How one creator is struggling to find a corporate job after making six-figures online.
- Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don't need (or want) the big agency industrial complex.
- This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.
- From sister site, Modern Retail: After a year of record revenue, Rothy’s says its stores were a major factor in helping drive the brand above the $200 million sales mark.
Other things to know about - Last call to secure your passes for the Digiday Media Buying Summit, taking place March 12-14 in Nashville. Don't miss out on this opportunity to forge valuable connections with media buyers from Media by Mother, Horizon Media and more.
- The Digiday Technology Awards have previously recognized industry-leading work from Adobe, Salesforce, Twitch and more. Explore this year's categories and enter by March 14 to secure of the best rate.
- To unlock the full potential of retail media, RMNs and advertisers require solutions that enrich person-level data across both business and consumer personas. Sponsored by Eyeota, a Dun & Bradstreet company.
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| Top Stories |  | | Ivy Liu |
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| | | | | Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who’s best placed to benefit? | | |
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howdy! | | | | | Retailers have rebranded their names, retooled their offerings, launched partnerships to pitch themselves as media companies. | | |
| | | | | Artificial intelligence is already significantly impacting ad-serving teams, particularly generative AI. | | |
howdy! | | | | | Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products. | | |
| | | | | As CPG advertising becomes more sophisticated and consumer behaviors evolve, marketers are increasingly turning to channels like social media, mobile, audio and retail media networks. | | |
howdy! | | | | | It’s become very competitive to maintain a living as a full-time creator as more creators have hopped on the bandwagon. | | |
| Advertisement |  | | |
| | | | | Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. | | |
howdy! | | | | | Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don’t need (or want) the big agency industrial complex. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights. | | |
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