Amazon Looks To Lease A Giant Warehouse In Brazil, Plus Mastercard’s Love Index Highlights Kenya And L.L. Bean Sets Limits On Its Return Policy.
 
 
 
 
 
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February 12, 2018
 
 
 
 
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Staying Original In A World Full Of Imitators
 

Some say imitation is the sincerest form of flattery. By that definition, Birchbox is the most flattered firm in human history, as its subscription box concept launched 1,000 imitating subscription box services. But what to do when the imitators start encroaching on the original innovator's turf? In Birchbox’s case, the answer is to double down on finding news ways to be different than anything else out there.

 
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  The Fallacies Of Big Data
 
 
 
In The Age Of Big Data, Why Are We Still Flying Blind?
 

In a world of Big Data, AI and machine learning, we have all the data and tools we need to make decisions about what’s good for consumers and even the direction of our economy, right? Nope, Karen Webster says. What’s worse is that we’re not only drowning in data, but the ways in which we’ve always measured and used it for decision-making are no longer relevant. Instead of more data, here’s what she says we need, desperately, instead.  Read More...

 
  Mastercard
 
 
 
The Passion Payoff: Evolution Of Mastercard’s ‘Priceless’ Campaign
 

Fill in the blank: “There are some things money can’t buy. For everything else, there’s ___.” It’s not a hard guess — the Priceless campaign has been at the heart of Mastercard’s branding for 20 years. Now, however, the card network is shifting its focus from celebrating experiences and connections to making them happen. As Mastercard and Pebble Beach Resorts link up here’s what the company is aiming to accomplish and why it was time to go beyond “Priceless.”  Read More...

 
  QSRs
 
 
 
QSRs Use In-Store Promotions And Events For A Competitive Edge
 

Quick service restaurants (QSRs) like McDonald’s and Chopt Creative Salad Co. have turned to in-store events and promotions to innovate. Customers have to be drawn into the store with special deals and prizes, but one can’t simply introduce a promotion like McDonald’s Monopoly and let it run for years without any changes. Even a good promotion has to constantly be tweaked to consumers’ changing tastes. Here are five in-store features that can bring customers through the door and drive innovation.  Read More...

 
  What's Hot Today in Retail
 
 
- Valentine's Day eCommerce Transactions Rise In Kenya
 
- Amazon Steps Up In Brazil With Potential New Warehouse
 
- L.L. Bean Sets Limit On Generous Return Policy
 
- Tesco to Launch Discount Stores In UK
 
- Alibaba Plans Tech-Driven Winter Olympics 2020
 
- South Korean Starbucks Accepts Alipay For Tourists
 
- UPS, FedEx Shares Sink After Shipping With Amazon Launch
 
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