In programmatic, buyers sometimes don't know what type of auction they're bidding in, Snapchat expands Discover in France with Vogue, MTV, L’Express and Society, The definitive oral history of Burger King's Whopper Sacrifice, My Email Subject
| The Amazon Echo Show, the audio and video product launched in May, is years away from being a niche product. Here's why large publishers, including CNN, Time Inc. and CNBC, have already invested resources into it. "With this hybrid situation, it is hard to understand what levers we should pull and how high we should bid." An influx of first-price auctions in programmatic has many ad buyers questioning their bidding strategies because they aren't sure which auction type they're participating in. In December, Snapchat had 8 million daily users in France. Now, four more publishers there -- Vogue, MTV, L'Express and Society -- are joining Discover and hoping to tap into that audience. In 2009, Crispin Porter + Bogusky created a campaign for Burger King that broke nearly every rule in the marketing playbook, the Whopper Sacrifice. Subscribe to Digiday+ to read the story of the award-winning campaign, from the people who lived through it. Publicis Groupe CEO Arthur Sadoun held a Twitter chat this week to try and clear up questions about Marcel, the company's AI platform that it announced at the Cannes Lions to much confusion. The problem: People still don't know what Marcel is or its purpose. The final deadline to enter the Digiday WorkLife Awards, which honor the best workplaces in media and marketing, is tomorrow at midnight. Before you head off for the long weekend, submit your entries here. If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. Get the guide to learn how to find the best ad networks and avoid the worst. Sponsored by TUNE. |
|---|
|
|---|
| Max Willens Despite modest sales projections for the new Amazon device, publishers have embraced the Echo Show as a new platform for video content. |
|---|
|
|---|
| Ross Benes Since buyers can only audit vendors they work directly with, they can’t verify if other platforms in the ad supply chain covertly alter auction structures. |
|---|
|
|---|
| Sponsored Content Tune If you're marketing on mobile, there is a wide range of ad partners to consider. From great networks to shady characters, the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15 percent. Get the guide and learn how to find the best and avoid the worst. Sponsored by Tune. |
|---|
|
|---|
| Lucinda Southern “We are very optimistic that Vogue on Snapchat Discover will become a highly profitable channel in the medium term." |
|---|
|
|---|
| Shareen Pathak The story of that award-winning campaign, from the people who lived through it. |
|---|
|
|---|
| Sponsored Content GumGum Artificial intelligence is reshaping the marketing industry. We'll explore how marketers currently use AI, assess their concerns and gauge their skills (those current and those required for the future). Through this research and our follow-up reporting, we'll illuminate the industry's transition to full-fledged AI adoption. Please complete the survey to receive your $5 Starbucks gift card. Sponsored by GumGum. |
|---|
|
|---|
| Sponsored Content RhythmOne Advertisers and brands have been concerned with quality since the advent of programmatic buying. Download this report to learn about what's on the horizon when it comes to maintaining quality in the advertising ecosystem, and other valuable insights for advertisers, brands and demand platforms to put you on the front lines of combatting fraud. Sponsored by RhythmOne. |
|---|
|
|---|
|
|
