Also: Overheard during the Future of TV Week Town Hall Amazon Publisher Services will increase TAM buyer fees to 2.5% on May 1.
| An upcoming price increase for a service that helps media owners access Amazon Publisher Services' lucrative buyer demand may have some weighing their options with the age-old quandary of "who should foot the bill?" — fueling debate among those affected. Additional coverage: This week's Digiday+ Future of TV Briefing recaps the top topics discussed among brand and agency executives during Tuesday's Future of TV Week Town Hall. Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they're still only somewhat ready for the death of the cookie, according to a Digiday+ Research survey. Agencies are increasingly partnering with social and retail platforms like Instacart in order to gain an edge in reaching consumers and get direct access to data. Twitch streamer Esfand's NFL Draft show — and brands' interest in sponsoring it — provide the latest example of the mounting convergence between sports and gaming fandom. The NFL has certainly taken note of this shift, too. Lingering economic worries that haven't quite disappeared aren't having a huge effect on the appetite for mergers and acquisitions in the digital marketing space. Digiday presents Future of TV Week Digiday's Future of TV Week continues today with our Gaming Advertising Forum and a special CTV leaders dinner later tonight in New York. Catch up on what you might've missed the last few days and what else is to come below. Today's Digiday Gaming Advertising Forum will explore the evolution of the gaming industry, from its humble beginnings to its current state as a billion-dollar industry with leaders from Roblox, L'Oréal and many more. RSVP here to join us beginning at 12 p.m. EDT. In today's episode of The Future of TV, executives from Digitas, Mekanism, Team One and VaynerMedia tackle the possibility of TikTok being banned in the U.S. and offer their takes on TikTok vs. Instagram Reels vs. YouTube Shorts vs. Snapchat. Watch it here. ICYMI: The first episode of this week's daily series looked at the state of the industry, while yesterday's went deep on streaming advertising. Digiday's second annual report on the state of ad-supported streaming services went deep on the top ad-supported streaming platforms. Digiday+ members can access the report here. And if you're not a member, you can save 50% on your first three months this week with a special limited-time offer.
Be sure to check back tomorrow for the second part of our annual report and a new installment of The Future of TV on programmatic buying. Other things to know about Is your company a great place to work? Enter the WorkLife 50, WorkLife’s annual list of the best companies to work for in 2023. Submit by May 12 to receive the best rate on entries. Research shows that kids’ TV programming is far less likely to contain brand-unsuitable content than other types of programming. Sponsored by HappyKids. Instead of publishers driving the media buying transaction with their preferred solutions, buyers are leading with their objectives. Sponsored by Al Jazeera Media Network. | | |
|
howdy! howdy! howdy! | Sponsored by Pantheon | | WTF is web ops for marketers? | | Websites are at the heart of just about every organization’s digital strategy — but with many stakeholders involved and vying for responsibility, maintaining an innovative, secure and up-and-running site can pose challenges. However, web ops practices can offer a bridge between teams to alleviate such difficulties. | | |
howdy! howdy! |
